I developed go-to-market strategies for monthly game updates, designed key assets for pre-registration events and day-one launches, created storyboards for various trailer types, and fostered collaboration between Community Managers and Brand Teams to enhance communication and strengthen partnerships.

In 2023, Nexon America would once again host its annual fan event, MapleStory Fest. This gathering brought together Maplers (fans), influencers (Bean Brigade), and Nexies (employees) to connect and foster a strong sense of community.

As the Executive Producer, I was responsible for ensuring that stakeholders’ needs were met and for delivering an memorable experience for Maplers.

I delegated and supervised the execution of all tasks for MapleStory and MapleStory M, encompassing on-stage programming, marketing activations, exclusive merchandise creation, and signage production to maintain consistent branding. Additionally, I designed the swag bag elements, which included postcards, stickers, and enamel pins.

The feedback we received was overwhelmingly positive, with the 2023 event being rated as the best MapleStory Fest that Maplers have ever attended. MapleStory’s Director Kang Won-ki surprised fans with his visit.

In 2022, I initiated, planned, and led an event at Anime Expo in LA to boost social media engagement and enhance brand awareness.

I designed an in-game item to IRL (in real life) and it was well received with our community. Little bonus of my late rabbit, Kiko, on Twitter (X).

GameSpot’s 2022 Mobile Swipe Showcase featured Argent Twilight. I spearheaded the asset creation of the Gameplay and Story Trailers.